Campaign Barnatresc and the International Walking of Barcelona organized by the IBE (Institut Barcelona Esports).
These popular walks have been carried out in Barcelona for years, this year, but the objective was to expand the range of assistance and reach a younger and more familiar audience. With this premise we wanted to give a fresh and markedly different appearance for each of the walks, to customize experiences of different individuals through interventions on their footwear.
For the development of the annual campaign, we have had the collaboration of the illustrators Julia Solans, Martina Manya, Marc Pallarés, Patricia Otero and Berta Artigal, who, with their craft and their own footwear, have interpreted the personalities and sensibilities of the several walks
Below examples of concepts
“International Walk of Barcelona”