Annual media campaign for the Popular Walks and the International Walk organized by the Barcelona city council. We played with different shoelaces and colors, without ever showing a whole shoe, to reflect the carefree and popular spirit of these events.

For the International Walk we employed the same concept but this time against a background of passport prints and stamps from different countries.

Below are images of the original ones we created for the event.

Caminades Populars
A sota imatges exemples dels tríptics

Caminada Internacional
A sota imatges exemples de les adaptacions
de les cobertes fulletons A5 de cada caminada, OPIS i Banderoles.