In 2017, in a context of crisis, the City Council of Gavà initiated this municipal campaign to promote the world of work and strengthen ties with citizenship on the premise that the future of work is built jointly between the city and city hall. This plan was intended to encourage and empower citizens’ initiatives in creating jobs or promoting self-employment.

At a limited cost, the Small Committee had the objective of making an enduring and relevant mark to bring together all the economic promotion services of the City Council of Gavà. The elements were created and provided minimum campaign patterns, a web adhesion and a photo shoot in which the real people of Gavà were the protagonists.

A collaboration with  Laura Pelegrin in the strategy and communication plan role

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Campaign logo concept

Declination Examples

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Diptychs

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Photo Session

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Web