Recycling cardboard packaging

The client wanted a design for the campaign that encouraged the use of sustainable and public transport, and participation in the various popular activities put on during the campaign, such as the walks and popular bicycle tours.

The principal requirement was that the graphics reflected the concept of low cost: that transmitted sustainability and the economy of resources. We recycled cardboard found in the street and gave it a new lease of life by using it as fresh material for use in the different graphic icons.