When developing the branding, our main goal was to achieve a balanced result that combined luxury and minimalism, conveying elegance and attention to detail without feeling opulent.

One of the elements that served as major inspiration was the building’s golden slats, designed by the architecture firm BAX. This influence is clearly reflected in the symbol created, featuring the “M” of Montana formed by the slats themselves.

In addition to the branding, we also handled the building’s signage, designing directories and floor numbers, entrance signs and totems, as well as office and parking identification. For this signage, we created a customized version of the STAFF typography based on vertical lines following the symbol’s motif.

Among the created pieces, the floor numbers stand out, notable for their large scale and almost sculptural finish, visible from all areas of the building’s atrium. The directional arrows also stand out, bending around corners to indicate the direction to follow.

Montana Building: BAX @bax.bcn
Architecture Photography: Ana Skobe @anaskobe